{"id":4981,"date":"2022-09-06T12:06:44","date_gmt":"2022-09-06T10:06:44","guid":{"rendered":"https:\/\/www.cadissoftware.com\/?p=4981"},"modified":"2023-05-30T07:53:46","modified_gmt":"2023-05-30T05:53:46","slug":"what-should-a-customer-be-able-to-do-with-the-product","status":"publish","type":"post","link":"https:\/\/www.cadissoftware.com\/en\/what-should-a-customer-be-able-to-do-with-the-product\/","title":{"rendered":"What should a customer be able to do with the product?"},"content":{"rendered":"<p><span class=\"break-words\"><span dir=\"ltr\">Questions like this are the bread and butter of our \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude25\ud835\ude36\ud835\ude24\ud835\ude35 \ud835\ude2e\ud835\ude30\ud835\ude37\ud835\ude26\ud835\ude33\ud835\ude34 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude34\ud835\ude29\ud835\ude22\ud835\ude2c\ud835\ude26\ud835\ude33\ud835\ude34 at CADIS as stated by two of them, namely Claudia G\u00f6sken and Kim Jonas Seufert.<\/span><\/span><\/p>\n<p>A product owner has a crucial role in determining how value is created within the product. It\u00b4s more than just writing user stories and simply prioritizing them. It\u00b4s about defining, refining, and negotiating how to provide user value with those stories together with their team to find proper and sustainable solutions for the product and our clients.<\/p>\n<p>&nbsp;<\/p>\n<p>This is done by<\/p>\n<ul>\n<li>identifying the key stakeholders,<\/li>\n<li>understanding the business domain and the requirements, and their value for the users,<\/li>\n<li>clarifying them, and<\/li>\n<li>prioritizing necessary steps for an incremental approach.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&#8220;\ud835\ude10\ud835\ude35 \ud835\ude2a\ud835\ude34 \ud835\ude2d\ud835\ude26\ud835\ude34\ud835\ude34 \ud835\ude22\ud835\ude23\ud835\ude30\ud835\ude36\ud835\ude35 \ud835\ude22 \ud835\ude24\ud835\ude2d\ud835\ude22\ud835\ude34\ud835\ude34\ud835\ude2a\ud835\ude24 \ud835\ude27\ud835\ude26\ud835\ude22\ud835\ude35\ud835\ude36\ud835\ude33\ud835\ude26 \ud835\ude25\ud835\ude26\ud835\ude34\ud835\ude24\ud835\ude33\ud835\ude2a\ud835\ude31\ud835\ude35\ud835\ude2a\ud835\ude30\ud835\ude2f \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude2e\ud835\ude30\ud835\ude33\ud835\ude26 \ud835\ude22\ud835\ude23\ud835\ude30\ud835\ude36\ud835\ude35 \ud835\ude25\ud835\ude26\ud835\ude27\ud835\ude2a\ud835\ude2f\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude36\ud835\ude34\ud835\ude26\ud835\ude33 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude25\ud835\ude26\ud835\ude34\ud835\ude24\ud835\ude33\ud835\ude2a\ud835\ude23\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude37\ud835\ude22\ud835\ude2d\ud835\ude36\ud835\ude26 \ud835\ude30\ud835\ude27 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude2f\ud835\ude26\ud835\ude38 \ud835\ude27\ud835\ude26\ud835\ude22\ud835\ude35\ud835\ude36\ud835\ude33\ud835\ude26 \ud835\ude35\ud835\ude30 \ud835\ude35\ud835\ude29\ud835\ude26 \ud835\ude36\ud835\ude34\ud835\ude26\ud835\ude33.&#8221; as Kim points out.<\/p>\n<p>This involves assigning and\/or naming the persona, and describing the goal of what the persona wants to achieve with the corresponding action\/measure. This includes clarifying the reasons why we are integrating a feature. The product owner and the team are trying to understand how to maximize value for the user and understand why the user wants that.<\/p>\n<p>&nbsp;<\/p>\n<h3>\ud835\udde0\ud835\uddee\ud835\ude05\ud835\uddf6\ud835\uddfa\ud835\uddf6\ud835\ude07\ud835\uddf2 \ud835\ude01\ud835\uddf5\ud835\uddf2 \ud835\uddfd\ud835\uddff\ud835\uddfc\ud835\uddf1\ud835\ude02\ud835\uddf0\ud835\ude01 \ud835\ude03\ud835\uddee\ud835\uddf9\ud835\ude02\ud835\uddf2<\/h3>\n<p>Since client and end user are usually not identical, the product owner needs to advocate for both sides. The logistics industry is not as innovative as it could be. Technical, innovative visions have to also consider the benefit of the end user for the sake of the best user experience. Stakeholders often don&#8217;t want to see these visions.<\/p>\n<p>&nbsp;<\/p>\n<h3>&#8220;\ud835\udde1\ud835\uddf2\ud835\ude03\ud835\uddf2\ud835\uddff \ud835\uddf0\ud835\uddf5\ud835\uddee\ud835\uddfb\ud835\uddf4\ud835\uddf2 \ud835\uddee \ud835\uddff\ud835\ude02\ud835\uddfb\ud835\uddfb\ud835\uddf6\ud835\uddfb\ud835\uddf4 \ud835\ude00\ud835\ude06\ud835\ude00\ud835\ude01\ud835\uddf2\ud835\uddfa&#8221;<\/h3>\n<p>A sentence product owners can&#8217;t hear anymore &#8230;<\/p>\n<p>Our product development process is using SCRUM with an incremental approach for complex solutions. We discuss step-by-step measures with the client. Accordingly, we involve our clients at an early stage. And also, the product can be developed or adapted in an agile manner.<\/p>\n<p>Thank you Claudia and Kim, for sharing your insights!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Questions like this are the bread and butter of our \ud835\ude31\ud835\ude33\ud835\ude30\ud835\ude25\ud835\ude36\ud835\ude24\ud835\ude35 \ud835\ude2e\ud835\ude30\ud835\ude37\ud835\ude26\ud835\ude33\ud835\ude34 \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude34\ud835\ude29\ud835\ude22\ud835\ude2c\ud835\ude26\ud835\ude33\ud835\ude34 at CADIS as stated by two of them, namely Claudia G\u00f6sken and Kim Jonas Seufert. A product owner has a crucial role in determining how value is created within the product. It\u00b4s more than just writing user stories and simply prioritizing [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":5891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[179],"tags":[186,189],"class_list":["post-4981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-job","tag-product-owner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Role of Our Product Owners | cadis\u00ae<\/title>\n<meta name=\"description\" content=\"Product owners at CADIS prioritize customer empowerment, refining requirements, and maximizing user value. 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