Questions like this are the bread and butter of our 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘮𝘰𝘷𝘦𝘳𝘴 𝘢𝘯𝘥 𝘴𝘩𝘢𝘬𝘦𝘳𝘴 at CADIS as stated by two of them, namely Claudia Gösken and Kim Jonas Seufert.
A product owner has a crucial role in determining how value is created within the product. It´s more than just writing user stories and simply prioritizing them. It´s about defining, refining, and negotiating how to provide user value with those stories together with their team to find proper and sustainable solutions for the product and our clients.
This is done by
- identifying the key stakeholders,
- understanding the business domain and the requirements, and their value for the users,
- clarifying them, and
- prioritizing necessary steps for an incremental approach.
“𝘐𝘵 𝘪𝘴 𝘭𝘦𝘴𝘴 𝘢𝘣𝘰𝘶𝘵 𝘢 𝘤𝘭𝘢𝘴𝘴𝘪𝘤 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘥𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘥𝘦𝘧𝘪𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳 𝘢𝘯𝘥 𝘥𝘦𝘴𝘤𝘳𝘪𝘣𝘪𝘯𝘨 𝘵𝘩𝘦 𝘷𝘢𝘭𝘶𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘯𝘦𝘸 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘶𝘴𝘦𝘳.” as Kim points out.
This involves assigning and/or naming the persona, and describing the goal of what the persona wants to achieve with the corresponding action/measure. This includes clarifying the reasons why we are integrating a feature. The product owner and the team are trying to understand how to maximize value for the user and understand why the user wants that.
𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝘁𝗵𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝘃𝗮𝗹𝘂𝗲
Since client and end user are usually not identical, the product owner needs to advocate for both sides. The logistics industry is not as innovative as it could be. Technical, innovative visions have to also consider the benefit of the end user for the sake of the best user experience. Stakeholders often don’t want to see these visions.
“𝗡𝗲𝘃𝗲𝗿 𝗰𝗵𝗮𝗻𝗴𝗲 𝗮 𝗿𝘂𝗻𝗻𝗶𝗻𝗴 𝘀𝘆𝘀𝘁𝗲𝗺”
A sentence product owners can’t hear anymore …
Our product development process is using SCRUM with an incremental approach for complex solutions. We discuss step-by-step measures with the client. Accordingly, we involve our clients at an early stage. And also, the product can be developed or adapted in an agile manner.
Thank you Claudia and Kim, for sharing your insights!