Case Study

3PL & Logistics Providers — Branded Shipment Tracking System

Offer a professional, branded shipment tracking system as a value-added service — strengthening client relationships and differentiating your offer. cadisTRACK allows 3PLs to deliver premium shipment tracking experiences under their own brand, without any additional backend complexity or development investment.

About Company

Third-party logistics providers (3PLs) sit between shippers and carriers, managing transport, warehousing and distribution on behalf of their clients. As e-commerce and B2B customers grow accustomed to real-time visibility from major carriers and marketplaces, 3PLs face growing pressure to match that same standard of transparency — without the technology budgets of larger networks. Every customer touchpoint, including shipment tracking, has become part of how a 3PL is judged and compared against competitors.

In a market where transport rates are increasingly commoditized, visibility and communication have become key differentiators for retaining and growing client accounts. Logistics providers that can offer a professional, branded tracking experience position themselves as a strategic, technology-enabled partner rather than a purely price-driven vendor. For many 3PLs, shipment tracking is one of the simplest, highest-impact value-added services they can introduce — provided it can be deployed quickly and under their own brand.

The Problem

Many 3PLs rely on tracking pages provided by their carriers or internal systems that were never designed for the end customer. This creates a fragmented, unbranded experience that undermines the 3PL's own identity and drives avoidable workload onto customer service teams.

Shipment tracking links redirect customers to carrier-branded pages, erasing the 3PL's own brand at a key moment of the customer journey.
Customer service teams absorb a steady stream of "where is my order" (WISMO) calls and emails that a self-service tracking portal could resolve.
Clients increasingly expect e-commerce-level tracking, but building a branded portal in-house would require development resources most 3PLs don't have.
Tracking experiences vary by carrier and by customer, with no single, consistent format the 3PL can present as its own service.
Without a differentiated customer experience, 3PLs are left competing mainly on price in an increasingly commoditized market.

Our Solution

cadisTRACK gives 3PLs and logistics providers a ready-to-deploy, white-label shipment tracking portal that can be launched under their own brand — logo, colors and even a custom domain such as tracking.yourcompany.com. Customers access live shipment status, dynamically updated ETAs and proof of delivery through a secure tracking link or by entering a tracking number, with no login and no added friction. Every touchpoint, from the first notification to final delivery confirmation, reflects the 3PL's brand rather than a third-party carrier.

For existing CADIS customers, cadisTRACK connects natively with the CADIS TMS and cadisCONNECT API, so it can go live without additional backend development. Logistics providers running other systems can integrate cadisTRACK through a standard API. The platform is fully mobile-optimized and built to meet GDPR requirements by design, giving 3PLs a professional, secure tracking experience they can offer every client — reducing WISMO calls and reinforcing the value of working with them directly.

LOCATION

Munich, Germany

INDUSTRY

120+

SOLUTION

Logistics / Transportation

IMPLEMENTATION

2025

RESULT

99% Digital POD

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